fanniemae.com Overview
Alexa Rank
34,997
Daily Pageviews per Visitor
3.2
Daily Time on Site
3:34
Bounce Rate
50.4%
Search Traffic
33.2%
Total Sites Linking In
5,905
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
84.5% |
|
India |
4.3% |
|
Canada |
2.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
8,461 |
|
India |
118,297 |
|
Canada |
39,229 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
fannie mae |
8.21% |
|
homeready income limits |
2.96% |
|
fnma |
1.28% |
|
home ready income limits |
1.27% |
|
fannie mae selling guide |
0.94% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 67,988 | |
| 417,675 | |
| 213,939 | |
| 26,174 | |
| 17,977 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,952 | 2 | |
| 1,232 | 26 | |
| 705 | 17 | |
| 487 | 26 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
capital markets |
11 | 5 |
|
freddie mac |
16 | 15 |
|
fannie mae |
400 | 25 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
mortgage rates |
33 | 60 |
|
fhlmc |
33 | 28 |
|
mortgage reports |
31 | 20 |
|
harp refinance |
29 | 33 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
harp refinance program |
52 | 19 |
|
harp refinance |
49 | 33 |
|
harp mortgage |
29 | 32 |
|
harp mortgage program |
57 | 37 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
loan level pricing matrix |
34 | 18 |
|
fannie mae vs freddie mac |
33 | 63 |
|
fannie mae high cost areas |
33 | 48 |
|
agency jumbo loan limits 2018 |
32 | 24 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
gift letter |
27 | 1.29% |
|
non arm's length transaction |
19 | 4.93% |
|
mortgage application |
23 | 1.71% |
|
equator agent login |
22 | 3.18% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 78.8% | |
| 58.9% | |
| 43.3% | |
| 33.2% | |
| 0.4% |
| Website | Referral Sites |
|---|---|
| 7.1 k | |
| 5.9 k | |
| 3.3 k | |
| 1.8 k | |
| 39 |
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