housingwire.com Overview
Alexa Rank
64,189
Daily Pageviews per Visitor
1.5
Daily Time on Site
1:40
Bounce Rate
73.0%
Search Traffic
43.3%
Total Sites Linking In
7,711
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
73.8% |
|
India |
10.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
21,561 |
|
India |
100,689 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
mr cooper |
8.85% |
|
hud accuses facebook |
2.72% |
|
mr. cooper |
1.87% |
|
nationstar mr cooper |
1.42% |
|
roundpoint mortgage |
1.23% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 239,245 | |
| 207,398 | |
| 31,480 | |
| 34,997 | |
| 62,878 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 40,079 | 2 | |
| 13,993 | 7 | |
| 8,416 | 3 | |
| 1,978 | 5 | |
| 705 | 17 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
fannie mae |
1,603 | 15 |
|
freddie mac |
1,779 | 14 |
|
housing markets |
2,126 | 12 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
housing market predictions |
30 | 30 |
|
mortgage influencers |
28 | 9 |
|
urla |
22 | 30 |
|
mortgage broker salary |
22 | 25 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
fintech mortgage |
59 | 8 |
|
mr cooper phone |
24 | 5 |
|
mr coop |
48 | 15 |
|
future of homeownership |
44 | 4 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
united wholesale mortgage |
33 | 59 |
|
housing market predictions |
30 | 59 |
|
zillow will begin buying and selling homes using agents |
28 | 67 |
|
housing market forecast |
27 | 59 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
cfpb complaint |
32 | 0.84% |
|
cpfb |
19 | 3.42% |
|
subprime lending |
22 | 1.71% |
|
sanjiv das |
17 | 3.25% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 57.8% | |
| 52.6% | |
| 43.3% | |
| 34.7% | |
| 33.2% |
| Website | Referral Sites |
|---|---|
| 7.7 k | |
| 5.9 k | |
| 4.5 k | |
| 3 k | |
| 965 |
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