edinburgh.gov.uk Overview
Alexa Rank
299,210
Daily Pageviews per Visitor
2.6
Daily Time on Site
3:23
Bounce Rate
42.3%
Search Traffic
38.3%
Total Sites Linking In
1,493
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
79.0% |
|
United States |
4.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
3,795 |
|
United States |
268,887 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
edinburgh |
3.65% |
|
edinburgh library |
3.1% |
|
council tax edinburgh |
2.87% |
|
pay council tax edinburgh |
1.96% |
|
edinburgh recycling centre |
1.9% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 335,893 | |
| 329,758 | |
| 114,826 | |
| 661,127 | |
| 119,202 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 24,177 | 15 | |
| 2,023 | 51 | |
| 1,479 | 15 | |
| 1,335 | 63 | |
| 488 | 166 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
scotland |
81 | 66 |
|
scottish government |
324 | 64 |
|
edinburgh |
775 | 67 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
glasgow city council |
23 | 16 |
|
aberdeen city council |
22 | 15 |
|
council tax glasgow |
21 | 15 |
|
glasgow council |
21 | 9 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
half term 2021 |
54 | 21 |
|
october half term 2021 |
54 | 23 |
|
edinburgh airport |
16 | 38 |
|
book covid test |
64 | 27 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
pay council tax |
27 | 54 |
|
find my past |
23 | 26 |
|
best start grant |
20 | 12 |
|
council tax discount |
18 | 55 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
welfare |
47 | 0.1% |
|
20 mph |
20 | 2.93% |
|
holyrood park edinburgh |
20 | 2.49% |
|
recycling centre |
19 | 2.27% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 54.3% | |
| 51.6% | |
| 50.4% | |
| 38.3% | |
| 19.2% |
| Website | Referral Sites |
|---|---|
| 1.5 k | |
| 1.5 k | |
| 1.4 k | |
| 856 | |
| 646 |
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