mygov.scot Overview
Alexa Rank
114,366
Daily Pageviews per Visitor
1
Daily Time on Site
1:33
Bounce Rate
49.3%
Search Traffic
51.7%
Total Sites Linking In
1,376
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
79.9% |
|
United States |
3.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
3,842 |
|
United States |
322,581 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
lateral flow test |
8.24% |
|
order lateral flow tests |
6.36% |
|
pvg |
4.35% |
|
surrogacy |
3.76% |
|
order lateral flow test |
1.36% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 38,282 | |
| 328,662 | |
| 189,002 | |
| 278,201 | |
| 197,547 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 8,082 | 11 | |
| 7,754 | 284 | |
| 2,032 | 51 | |
| 1,340 | 62 | |
| 489 | 166 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
local authority |
3 | 1 |
|
scotland |
60 | 402 |
|
scottish government |
41 | 281 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
hmo |
27 | 46 |
|
hmo license |
25 | 12 |
|
edinburgh |
22 | 57 |
|
glasgow |
22 | 52 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
pay council tax |
54 | 22 |
|
october half term 2021 |
54 | 23 |
|
easter 2022 |
58 | 41 |
|
scottish |
26 | 40 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
apply for housing benefit online |
23 | 52 |
|
best start grant |
22 | 12 |
|
help to buy scotland |
21 | 49 |
|
pay council tax |
19 | 54 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
aberdeen city council |
15 | 4.48% |
|
bank holidays uk |
31 | 0.36% |
|
nsse |
30 | 1.25% |
|
fife council |
13 | 4.74% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 51.7% | |
| 50.9% | |
| 47.1% | |
| 46.5% | |
| 41.2% |
| Website | Referral Sites |
|---|---|
| 8.7 k | |
| 3.9 k | |
| 1.5 k | |
| 1.5 k | |
| 1.4 k |
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