scotborders.gov.uk Overview
Alexa Rank
316,437
Daily Pageviews per Visitor
2
Daily Time on Site
4:51
Bounce Rate
41.2%
Search Traffic
65.2%
Total Sites Linking In
439
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
79.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
14,666 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
smoking shelter scotland |
7.74% |
|
smoking shelters scotland |
6.75% |
|
scottish school holidays 2022 |
4.58% |
|
scottish borders |
2.99% |
|
recycle bin |
2.97% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 9,000,897 | |
| 697,696 | |
| 442,179 | |
| 311,726 | |
| 403,571 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,344 | 62 | |
| 681 | 12 | |
| 177 | 19 | |
| 6 | 4 | |
| 2 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
city center |
0 | 0 |
|
scottish government |
151 | 14 |
|
city council |
3 | 28 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
september weekend |
21 | 9 |
|
october week |
20 | 11 |
|
school holidays |
17 | 37 |
|
council tax band b |
16 | 13 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
recycle |
30 | 45 |
|
can you recycle bubble wrap |
53 | 21 |
|
recycling centre |
49 | 19 |
|
recycling |
17 | 46 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
nike store shoe recycling |
14 | 10 |
|
recycle used clothing |
14 | 49 |
|
used clothing bins |
14 | 44 |
|
where to recycle shoes |
13 | 52 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
recycle shoes |
22 | 2.87% |
|
what to do with old shoes |
18 | 4.21% |
|
soles for souls |
27 | 0.96% |
|
shoe recycling |
20 | 2.34% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 65.2% | |
| 49.6% | |
| 29% | |
| Website | Referral Sites |
|---|---|
| 1.5 k | |
| 439 | |
| 347 | |
| 114 | |
| 58 |
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