bcbs.com Overview
Alexa Rank
34,772
Daily Pageviews per Visitor
2.3
Daily Time on Site
1:46
Bounce Rate
50.3%
Search Traffic
50.5%
Total Sites Linking In
3,095
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
93.8% |
|
Canada |
1.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
7,087 |
|
Canada |
45,262 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
blue cross blue shield |
24.18% |
|
bluecross blueshield |
4.58% |
|
bcbs |
4.04% |
|
blue cross |
2.25% |
|
blue shield |
1.63% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 33,800 | |
| 34,853 | |
| 6,137 | |
| 11,400 | |
| 44,472 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 497 | 16 | |
| 379 | 5 | |
| 363 | 10 | |
| 326 | 8 | |
| 54 | 5 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
behavioral health |
59 | 49 |
|
shield |
153 | 12 |
|
blue cross |
267 | 16 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
availity |
47 | 53 |
|
caqh |
43 | 53 |
|
blue cross blue shield hsa |
43 | 18 |
|
bcbs provider portal |
42 | 17 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
bcbs provider portal |
53 | 17 |
|
bcbs claim form |
62 | 17 |
|
bcbs formulary |
55 | 16 |
|
blue cross blue shield formulary |
59 | 15 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
find a doctor |
63 | 68 |
|
blue cross blue shield find a doctor |
61 | 64 |
|
bcbs find a doctor |
58 | 29 |
|
blue cross find a doctor |
54 | 63 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
rate doctors |
29 | 0.99% |
|
primary doctor near me |
21 | 2.95% |
|
blue cross blue shield of wyoming |
24 | 3.35% |
|
anthem blue cross blue shield number |
17 | 4.98% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 50.5% | |
| 32.6% | |
| 25% | |
| 24.5% | |
| 22.8% |
| Website | Referral Sites |
|---|---|
| 3.8 k | |
| 3.1 k | |
| 816 | |
| 775 | |
| 586 |
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