blueshieldca.com Overview
Alexa Rank
11,232
Daily Pageviews per Visitor
7.3
Daily Time on Site
5:01
Bounce Rate
16.3%
Search Traffic
22.9%
Total Sites Linking In
1,127
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
94.4% |
|
India |
2.7% |
|
Canada |
1.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
3,210 |
|
India |
103,503 |
|
Canada |
22,720 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
blue shield of california |
8.55% |
|
blue shield |
7.18% |
|
blue shield login |
4.55% |
|
blue cross blue shield |
3.22% |
|
blueshieldca login |
2.63% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 35,285 | |
| 10,429 | |
| 6,154 | |
| 33,185 | |
| 66,254 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 710 | 5 | |
| 497 | 16 | |
| 363 | 10 | |
| 361 | 285 | |
| 50 | 26 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
financial help |
0 | 0 |
|
covered california |
10 | 2 |
|
health insurance |
15 | 5 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
anthem bcbs |
37 | 40 |
|
health care options |
37 | 24 |
|
medi-cal login |
34 | 32 |
|
medi-cal |
33 | 44 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
blue cross dental |
56 | 28 |
|
bcbs find a doctor |
29 | 27 |
|
blue365 |
58 | 34 |
|
bcbs medicare advantage |
59 | 24 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
affordable health insurance |
55 | 66 |
|
health insurance companies |
49 | 65 |
|
cheap health insurance |
48 | 66 |
|
affordable medical insurance |
44 | 54 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
north carolina health insurance |
22 | 2.96% |
|
health care insurance |
29 | 0.69% |
|
medical insurance texas |
19 | 4.6% |
|
blue cross blue shield logo |
21 | 2.54% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 83.8% | |
| 49.3% | |
| 39.8% | |
| 22.9% | |
| 22.1% |
| Website | Referral Sites |
|---|---|
| 3.8 k | |
| 3.1 k | |
| 1.5 k | |
| 1.1 k | |
| 128 |
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