bankofmelbourne.com.au Overview
Alexa Rank
57,768
Daily Pageviews per Visitor
5.6
Daily Time on Site
6:56
Bounce Rate
13.8%
Search Traffic
25%
Total Sites Linking In
216
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
90.1% |
|
Sri Lanka |
6.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
797 |
|
Sri Lanka |
3,872 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
bank of melbourne |
43.66% |
|
bank of melbourne login |
4.94% |
|
bank of melbourne home loan calculator |
4.33% |
|
bankofmelbourne |
2.4% |
|
construction loans melbourne |
2.14% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 101,361 | |
| 12,240 | |
| 103,547 | |
| 64,640 | |
| 7,057 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 92 | 6 | |
| 73 | 17 | |
| 63 | 3 | |
| 39 | 3 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
calculators |
1 | 1 |
|
internet banking |
3 | 1 |
|
interest rates |
9 | 6 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
borrowing power calculator |
32 | 22 |
|
home loan calculator |
31 | 53 |
|
home loan rates |
30 | 38 |
|
credit card |
29 | 55 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
credit card |
73 | 55 |
|
banks |
76 | 49 |
|
home loan rates |
74 | 38 |
|
credit cards |
70 | 52 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
open bank account online |
30 | 70 |
|
online business loan |
29 | 63 |
|
open a bank account online |
27 | 70 |
|
where to find can number |
27 | 64 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
netbank log on |
33 | 0.45% |
|
share |
55 | 0.03% |
|
netbank login |
43 | 0.06% |
|
bank] |
25 | 2.28% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 42% | |
| 25% | |
| 24.7% | |
| 20.5% | |
| 18.8% |
| Website | Referral Sites |
|---|---|
| 1.1 k | |
| 1.1 k | |
| 607 | |
| 216 | |
| 157 |
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