axa.co.uk Overview
Alexa Rank
154,532
Daily Pageviews per Visitor
2.2
Daily Time on Site
4:09
Bounce Rate
44.6%
Search Traffic
38.2%
Total Sites Linking In
645
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
79.5% |
|
Pakistan |
8.6% |
|
United States |
3.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
3,429 |
|
Pakistan |
36,665 |
|
United States |
339,690 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
axa insurance |
12.72% |
|
axa |
5.96% |
|
business insurance |
2.78% |
|
axa login |
2.58% |
|
axa travel insurance |
2.51% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 264,239 | |
| 268,914 | |
| 320,910 | |
| 35,040 | |
| 17,459 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 449 | 11 | |
| 239 | 11 | |
| 135 | 5 | |
| 45 | 5 | |
| 10 | 117 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
regulatory body |
7 | 255 |
|
wales |
3 | 556 |
|
liverpool |
4 | 433 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
life insurance |
26 | 55 |
|
get a quote |
26 | 31 |
|
insurance excess |
26 | 16 |
|
mot check |
24 | 41 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
life insurance |
68 | 55 |
|
bike insurance |
62 | 42 |
|
auto insurance |
65 | 53 |
|
motorcycle insurance |
62 | 44 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
insurance companies |
35 | 68 |
|
cheap landlord insurance |
35 | 58 |
|
cheap car insurance |
34 | 61 |
|
car insurance online |
29 | 62 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
multi car insurance |
20 | 2.25% |
|
register business with google |
20 | 2.92% |
|
what is professional indemnity insurance |
15 | 4.29% |
|
yield calculation |
15 | 3.38% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 56.5% | |
| 38.2% | |
| 36.9% | |
| 36.8% | |
| 16.3% |
| Website | Referral Sites |
|---|---|
| 1.6 k | |
| 645 | |
| 538 | |
| 180 | |
| 111 |
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