aviva.co.uk Overview
Alexa Rank
35,270
Daily Pageviews per Visitor
3.7
Daily Time on Site
5:49
Bounce Rate
28.7%
Search Traffic
38.2%
Total Sites Linking In
1,609
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
77.6% |
|
United States |
2.0% |
|
Finland |
0.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
658 |
|
United States |
147,637 |
|
Finland |
9,193 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
aviva |
9.92% |
|
aviva car insurance |
6.29% |
|
aviva pension |
3.66% |
|
aviva login |
3.07% |
|
car insurance |
2.87% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 19,117 | |
| 43,289 | |
| 42,163 | |
| 106,952 | |
| 18,251 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 449 | 11 | |
| 384 | 58 | |
| 320 | 6 | |
| 161 | 11 | |
| 10 | 117 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
bank details |
1 | 948 |
|
apple pie |
0 | 0 |
|
google play |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
multiple insurance policies |
40 | 7 |
|
admiral car insurance |
34 | 33 |
|
travel insurance with covid cover |
34 | 14 |
|
cheapest car insurance |
33 | 41 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
cheapest car insurance |
15 | 41 |
|
cheap travel insurance |
52 | 28 |
|
compare insurance quotes |
60 | 33 |
|
cheap insurance |
60 | 38 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
cheap car insurance |
46 | 61 |
|
cheap car insurance uk |
41 | 57 |
|
car insurance companies |
40 | 68 |
|
compare car insurance |
39 | 61 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
income protection |
18 | 2.67% |
|
insurance companies |
46 | 0.08% |
|
critical illness |
30 | 0.56% |
|
car insurance companies |
40 | 0.17% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 47.3% | |
| 41.3% | |
| 38.2% | |
| 36.7% | |
| 16.8% |
| Website | Referral Sites |
|---|---|
| 1.7 k | |
| 1.6 k | |
| 701 | |
| 540 | |
| 538 |
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