avira.com Overview
Alexa Rank
6,511
Daily Pageviews per Visitor
1.9
Daily Time on Site
2:05
Bounce Rate
56.2%
Search Traffic
22.6%
Total Sites Linking In
4,374
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Germany |
12.0% |
|
China |
11.9% |
|
United States |
9.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Germany |
1,641 |
|
China |
10,154 |
|
United States |
11,487 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
avira |
7.63% |
|
avira antivirus |
3.67% |
|
avira free |
3.12% |
|
free antivirus |
2.49% |
|
avira free antivirus |
2.44% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 34,716 | |
| 2,321 | |
| 1,708 | |
| 26,704 | |
| 2,221 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,966 | 28 | |
| 1,065 | 11 | |
| 255 | 9 | |
| 245 | 64 | |
| 9 | 60 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
data breaches |
0 | 0 |
|
personal data |
2 | 59 |
|
cyber security |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
malware |
49 | 52 |
|
causes of phone overheating |
47 | 12 |
|
virus scan online |
46 | 29 |
|
online antivirus scan |
46 | 27 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
avg |
24 | 58 |
|
kaspersky |
65 | 61 |
|
kaspersky free |
59 | 44 |
|
best vpn |
68 | 56 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
free antivirus |
75 | 69 |
|
best free antivirus |
70 | 70 |
|
antivirus free |
68 | 71 |
|
free antivirus for windows 10 |
68 | 68 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
vpn now |
10 | 4.62% |
|
efi shell version 2.40 |
7 | 4.18% |
|
free vpm |
20 | 1.19% |
|
memory cleaner windows 10 |
21 | 2.06% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 70.5% | |
| 46.2% | |
| 36% | |
| 26.7% | |
| 22.6% |
| Website | Referral Sites |
|---|---|
| 10.8 k | |
| 7.3 k | |
| 4.4 k | |
| 4 k | |
| 1.6 k |
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