zumiez.com Overview
Alexa Rank
12,422
Daily Pageviews per Visitor
3.6
Daily Time on Site
3:15
Bounce Rate
40.2%
Search Traffic
42.4%
Total Sites Linking In
979
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
61.5% |
|
Japan |
19.5% |
|
Mexico |
4.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
4,510 |
|
Japan |
4,503 |
|
Mexico |
7,454 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
zumiez |
5.35% |
|
vans |
2.44% |
|
fanny pack |
2.31% |
|
champion |
1.29% |
|
vans shoes |
0.87% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 18,489 | |
| 42,661 | |
| 10,561 | |
| 12,694 | |
| 72,884 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,463 | 33 | |
| 1,329 | 288 | |
| 894 | 47 | |
| 152 | 33 | |
| 59 | 19 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
footwear |
17 | 21 |
|
skateboard |
160 | 11 |
|
skating |
94 | 14 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
vans ultrarange ac |
41 | 20 |
|
vans venom |
34 | 8 |
|
vans venom shirt |
34 | 7 |
|
vans gum bumper |
33 | 15 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
billabong |
18 | 54 |
|
polar skate co |
54 | 28 |
|
powell peralta |
51 | 33 |
|
polar skate |
53 | 23 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
vans store |
47 | 67 |
|
hoodies for women |
46 | 70 |
|
vans on sale |
46 | 67 |
|
hoodies for men |
43 | 70 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
cheetah print |
33 | 0.52% |
|
teal shirt |
20 | 4.27% |
|
herschel city backpack |
17 | 4.97% |
|
purple flannel |
18 | 4.31% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 42.4% | |
| 41.6% | |
| 37.9% | |
| 31% | |
| 26.9% |
| Website | Referral Sites |
|---|---|
| 3 k | |
| 1.1 k | |
| 979 | |
| 796 | |
| 316 |
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