vans.com Overview
Alexa Rank
12,794
Daily Pageviews per Visitor
6.5
Daily Time on Site
4:50
Bounce Rate
30.8%
Search Traffic
30.3%
Total Sites Linking In
2,952
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
79.7% |
|
India |
2.8% |
|
Canada |
0.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
2,015 |
|
India |
53,894 |
|
Canada |
41,281 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
vans |
15.85% |
|
vans old skool |
2.41% |
|
vans shoes |
2.09% |
|
vans slip ons |
1.26% |
|
vans van gogh |
1.18% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 45,461 | |
| 12,299 | |
| 18,723 | |
| 11,441 | |
| 10,567 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,463 | 33 | |
| 1,329 | 288 | |
| 894 | 47 | |
| 552 | 54 | |
| 59 | 19 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
skateboard |
86 | 1,659 |
|
skating |
86 | 1,184 |
|
footwear |
98 | 856 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
stance socks |
47 | 50 |
|
dad hats |
43 | 41 |
|
sale |
42 | 51 |
|
adidas fanny pack |
42 | 30 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
converse shoes |
67 | 44 |
|
timberland |
52 | 57 |
|
fila |
62 | 53 |
|
fila disruptor |
64 | 37 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
vans store |
59 | 67 |
|
vans shoes for men |
49 | 70 |
|
vans on sale |
48 | 67 |
|
vans sale |
47 | 68 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
black hoodie |
34 | 0.3% |
|
shop by style |
16 | 3.89% |
|
checker board |
26 | 1.1% |
|
illustrated |
32 | 0.84% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 42.2% | |
| 41.4% | |
| 36.5% | |
| 30.3% | |
| 27% |
| Website | Referral Sites |
|---|---|
| 3 k | |
| 1.1 k | |
| 979 | |
| 796 | |
| 732 |
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