zenefits.com Overview
Alexa Rank
8,630
Daily Pageviews per Visitor
6.59
Daily Time on Site
4:08
Bounce Rate
36.9%
Search Traffic
24.6%
Total Sites Linking In
1,644
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
70.1% |
|
India |
12.6% |
|
Pakistan |
3.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
5,030 |
|
India |
35,791 |
|
Pakistan |
18,006 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
zenefits |
11.78% |
|
zenefits login |
6.27% |
|
us holidays 2021 |
1% |
|
how many pay periods in a year |
0.87% |
|
www.zenefits.com login |
0.65% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 2,417 | |
| 16,364 | |
| 6,923 | |
| 130,298 | |
| 14,113 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 26,722 | 4 | |
| 5,206 | 1 | |
| 605 | 7 | |
| 72 | 2 | |
| 31 | 16 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
remote workers |
3 | 1 |
|
remote work |
5 | 1 |
|
employment law |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
w4 |
39 | 58 |
|
w4 form |
39 | 54 |
|
dependent care fsa |
39 | 39 |
|
w-4 |
38 | 55 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
hris systems |
56 | 33 |
|
human resource management system |
56 | 26 |
|
offboarding |
57 | 32 |
|
holidays 2018 |
64 | 49 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
exempt vs non exempt |
43 | 64 |
|
hr online |
43 | 57 |
|
payroll companies |
40 | 66 |
|
online hr |
39 | 47 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
fsa hsa |
21 | 2.86% |
|
onboarding template |
20 | 2.41% |
|
usa holiday |
28 | 0.49% |
|
flexible work arrangements |
18 | 4.09% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 74.2% | |
| 24.6% | |
| 19.3% | |
| 11.4% | |
| 7.3% |
| Website | Referral Sites |
|---|---|
| 15.1 k | |
| 1.9 k | |
| 1.9 k | |
| 1.6 k | |
| 414 |
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