gusto.com Overview
Alexa Rank
2,404
Daily Pageviews per Visitor
8.08
Daily Time on Site
4:44
Bounce Rate
26.2%
Search Traffic
19.5%
Total Sites Linking In
1,896
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
83.4% |
|
South Korea |
3.2% |
|
India |
2.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
895 |
|
South Korea |
3,679 |
|
India |
38,088 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
gusto |
20.27% |
|
gusto login |
4.41% |
|
gusto payroll |
2.62% |
|
eftps |
2.54% |
|
w4 |
1.6% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 14,444 | |
| 22,603 | |
| 8,725 | |
| 3,577 | |
| 45,006 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 5,206 | 1 | |
| 605 | 7 | |
| 595 | 3 | |
| 72 | 2 | |
| 57 | 4 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
legal advice |
0 | 0 |
|
payroll |
70 | 21 |
|
small businesses |
43 | 22 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
short term disability |
37 | 41 |
|
fica tax rate |
33 | 35 |
|
difference between hsa and fsa |
33 | 23 |
|
pop ee pretax |
32 | 24 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
fica tax rate |
68 | 35 |
|
withholding calculator |
67 | 40 |
|
paycheck city |
61 | 42 |
|
w-4 calculator |
68 | 35 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
pay stub |
47 | 59 |
|
pay stubs |
45 | 64 |
|
how to set up a 401k plan for small business |
42 | 69 |
|
how to set up a 401k for small business |
41 | 66 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
proration calculator |
21 | 3.33% |
|
net or gross |
22 | 2.69% |
|
murdock martell |
13 | 4.69% |
|
mileage reimbursement 2018 |
46 | 0.1% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 59.8% | |
| 25.2% | |
| 19.5% | |
| 14.1% | |
| 11.5% |
| Website | Referral Sites |
|---|---|
| 1.9 k | |
| 1.9 k | |
| 1.6 k | |
| 669 | |
| 135 |
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