xero.com Overview
Alexa Rank
741
Daily Pageviews per Visitor
9.13
Daily Time on Site
16:07
Bounce Rate
18.3%
Search Traffic
13%
Total Sites Linking In
8,599
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
29.2% |
|
United Kingdom |
15.1% |
|
United States |
10.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
44 |
|
United Kingdom |
144 |
|
United States |
1,743 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
xero |
18.33% |
|
xero login |
7.53% |
|
xero accounting login |
2.08% |
|
xero.com login |
1.52% |
|
xero accounting |
1.46% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 4,059 | |
| 5,530 | |
| 14,816 | |
| 1,212 | |
| 2,010 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 8,169 | 3 | |
| 2,855 | 19 | |
| 1,493 | 9 | |
| 1,111 | 16 | |
| 610 | 27 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
traditional custodians |
0 | 0 |
|
tax returns |
123 | 6 |
|
traditional owners |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
tax file number |
47 | 30 |
|
apply for tfn |
43 | 22 |
|
business portal |
42 | 35 |
|
tfn application |
41 | 25 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
quickbooks online |
17 | 67 |
|
clickup |
31 | 57 |
|
gtmetrix |
34 | 68 |
|
wetransfer |
61 | 73 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
website |
38 | 68 |
|
apply for tfn online |
38 | 9 |
|
find my tax file number |
37 | 47 |
|
find my abn |
37 | 17 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
tsheets |
54 | 0.04% |
|
bank of america change address |
25 | 1.52% |
|
net profit definition |
20 | 2.34% |
|
harvest |
56 | 0.03% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 56% | |
| 29% | |
| 19.7% | |
| 19.4% | |
| 13% |
| Website | Referral Sites |
|---|---|
| 8.6 k | |
| 7.7 k | |
| 6 k | |
| 5.2 k | |
| 2.7 k |
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