worksafe.govt.nz Overview
Alexa Rank
513,056
Daily Pageviews per Visitor
1.6
Daily Time on Site
3:25
Bounce Rate
54.6%
Search Traffic
51%
Total Sites Linking In
948
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
42.7% |
|
United States |
15.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
1,306 |
|
United States |
324,034 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
health and safety at work act 2015 |
3.78% |
|
worksafe |
3.73% |
|
worksafe nz |
2.91% |
|
excavation |
2.79% |
|
health and safety nz |
2.1% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 96,591 | |
| 150,997 | |
| 1,049,830 | |
| 141,993 | |
| 200,999 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 946 | 13 | |
| 480 | 12 | |
| 147 | 7 | |
| 7 | 9 | |
| 2 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
work place |
36 | 15 |
|
new zealand |
40 | 3 |
|
health and safety |
110 | 6 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
swms |
21 | 25 |
|
incident report |
20 | 39 |
|
site safe |
20 | 22 |
|
hazard identification |
20 | 21 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
slips trips and falls |
58 | 21 |
|
risk assessment template |
57 | 33 |
|
safety policy |
51 | 20 |
|
health and safety training |
50 | 19 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
construction site |
28 | 66 |
|
building site |
23 | 70 |
|
site safe |
20 | 41 |
|
construction site safety |
19 | 58 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
sds sheets |
33 | 0.65% |
|
loose connection |
18 | 3.02% |
|
pin health |
22 | 3.99% |
|
health and safety |
30 | 0.45% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 59.2% | |
| 58.4% | |
| 51% | |
| 38.4% | |
| 1.3% |
| Website | Referral Sites |
|---|---|
| 2.8 k | |
| 2.5 k | |
| 948 | |
| 336 | |
| 170 |
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