safeworkaustralia.gov.au Overview
Alexa Rank
165,269
Daily Pageviews per Visitor
2.0
Daily Time on Site
2:32
Bounce Rate
63.2%
Search Traffic
63.9%
Total Sites Linking In
2,536
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
76.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
2,493 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
whs |
4.48% |
|
safe work australia |
1.76% |
|
msds |
1.62% |
|
sds |
1.46% |
|
ppe |
1.45% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 210,909 | |
| 157,554 | |
| 148,534 | |
| 56,184 | |
| 668,437 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 765 | 23 | |
| 478 | 12 | |
| 469 | 1 | |
| 467 | 24 | |
| 63 | 8 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
aboriginal |
0 | 0 |
|
work place |
219 | 15 |
|
health and safety |
238 | 13 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
workcover insurance |
32 | 17 |
|
what is workcover insurance |
31 | 7 |
|
workplace injury |
26 | 17 |
|
office work |
25 | 30 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
safety policy |
51 | 20 |
|
health and safety representative |
54 | 11 |
|
health and safety policy |
50 | 20 |
|
incident investigation |
52 | 17 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
workcover online |
22 | 44 |
|
construction site |
21 | 66 |
|
white card online |
20 | 19 |
|
site risk assessment |
19 | 57 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
explosives |
27 | 1.37% |
|
lti meaning |
18 | 4.19% |
|
stevedoring |
27 | 1.75% |
|
workplace bullying |
34 | 0.43% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 65.7% | |
| 63.9% | |
| 63.8% | |
| 53.4% | |
| 53.3% |
| Website | Referral Sites |
|---|---|
| 2.7 k | |
| 2.5 k | |
| 1.2 k | |
| 1.2 k | |
| 1.1 k |
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