woolworthsgroup.com.au Overview
Alexa Rank
189,668
Daily Pageviews per Visitor
2.8
Daily Time on Site
6:55
Bounce Rate
60.0%
Search Traffic
37.6%
Total Sites Linking In
278
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
63.1% |
|
Thailand |
16.2% |
|
New Zealand |
1.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
3,808 |
|
Thailand |
18,953 |
|
New Zealand |
31,050 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
woolworths |
35.33% |
|
big w |
8.44% |
|
woolworths online |
5.84% |
|
woolworths group |
3.63% |
|
woolworth |
2.65% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 114,031 | |
| 33,345 | |
| - | |
| 1,112,387 | |
| 92,326 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 324 | 41 | |
| 123 | 11 | |
| 9 | 6 | |
| 6 | 9 | |
| 4 | 24 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
alcohol |
3 | 11 |
|
nutritional information |
0 | 0 |
|
purchasing decisions |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
wollies |
32 | 16 |
|
woolworths shop online |
32 | 15 |
|
wow careers |
29 | 30 |
|
woolworths sign in |
29 | 10 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
coles |
26 | 53 |
|
david jones |
28 | 50 |
|
supercheap |
57 | 43 |
|
jb hi fi |
14 | 53 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
woolworths online |
68 | 57 |
|
woolworths online shopping |
49 | 30 |
|
woolies online |
44 | 56 |
|
woolworth online |
44 | 56 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
woolworths wiki |
13 | 4.38% |
|
woolworths login |
20 | 2.67% |
|
woolworths delivery |
22 | 1.38% |
|
woolworth online |
20 | 1.86% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 37.6% | |
| 34.6% | |
| 34.1% | |
| 2.6% | |
| Website | Referral Sites |
|---|---|
| 2.1 k | |
| 278 | |
| 77 | |
| 69 | |
| 36 |
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