volcom.com Overview
Alexa Rank
64,703
Daily Pageviews per Visitor
2.8
Daily Time on Site
2:34
Bounce Rate
44.4%
Search Traffic
27%
Total Sites Linking In
573
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
64.7% |
|
Canada |
3.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
23,183 |
|
Canada |
50,129 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
volcom |
31.58% |
|
volcom shorts |
3.93% |
|
volcom jeans |
1.35% |
|
volcom pants |
1.21% |
|
volcom shirts |
0.96% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 388,148 | |
| 1,405,780 | |
| 48,539 | |
| 91,150 | |
| 20,230 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 300 | 3 | |
| 181 | 10 | |
| 53 | 8 | |
| 34 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
stay at home |
34 | 44 |
|
health and safety |
34 | 44 |
|
retail stores |
55 | 29 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
ski jacket |
17 | 26 |
|
girls ski jacket |
17 | 15 |
|
spyder |
16 | 50 |
|
ski jackets |
16 | 30 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
billabong |
18 | 54 |
|
rvca |
66 | 49 |
|
hurley |
44 | 48 |
|
surf clothing |
52 | 23 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
volcom store |
29 | 48 |
|
volcom store locator |
26 | 15 |
|
volcom.com shipping internationally |
23 | 11 |
|
board shorts for men |
19 | 62 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
flannels |
39 | 0.16% |
|
womens bikinis |
24 | 1.35% |
|
snow clothes |
15 | 3.53% |
|
cropped rash guard |
17 | 3.68% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 33.5% | |
| 27% | |
| 16.6% | |
| 8.3% | |
| Website | Referral Sites |
|---|---|
| 748 | |
| 573 | |
| 280 | |
| 36 | |
| 22 |
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