scotland.org Overview
Alexa Rank
268,615
Daily Pageviews per Visitor
2.2
Daily Time on Site
2:21
Bounce Rate
68.1%
Search Traffic
64.4%
Total Sites Linking In
1,653
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
India |
30.8% |
|
United States |
14.6% |
|
Sweden |
2.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
India |
96,212 |
|
United States |
176,214 |
|
Sweden |
31,274 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
scotland |
17.68% |
|
auld lang syne |
3.89% |
|
st. andrew's day |
2.36% |
|
edinburgh napier university |
2.01% |
|
scotland map |
1.83% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,844,759 | |
| 2,169,675 | |
| 100,436 | |
| 3,050,987 | |
| 2,436,505 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,314 | 30 | |
| 150 | 75 | |
| 18 | 19 | |
| 11 | 5 | |
| 10 | 5 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
scotland |
94 | 102 |
|
scottish |
61 | 61 |
|
castles |
6 | 15 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
scottish slang |
37 | 28 |
|
flag of scotland |
36 | 28 |
|
scottish castles |
35 | 25 |
|
best time to visit scotland |
34 | 29 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
best time to visit scotland |
50 | 29 |
|
bonnie prince charlie |
54 | 32 |
|
castles in scotland |
55 | 27 |
|
glenfinnan viaduct |
27 | 30 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
best time to visit scotland |
34 | 50 |
|
best time of year to visit scotland |
30 | 53 |
|
best time to go to scotland |
29 | 54 |
|
scotland best time to visit |
28 | 54 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
gaelic language |
31 | 0.52% |
|
scottish sayings |
25 | 1.93% |
|
scotland population |
29 | 0.53% |
|
scotland capital city |
10 | 4.73% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 64.4% | |
| 60.1% | |
| Website | Referral Sites |
|---|---|
| 6 k | |
| 1.7 k | |
| 331 | |
| 74 | |
| 54 |
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