unilever.com Overview
Alexa Rank
21,467
Daily Pageviews per Visitor
2.0
Daily Time on Site
2:06
Bounce Rate
50.7%
Search Traffic
36.2%
Total Sites Linking In
4,582
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
India |
37.1% |
|
United States |
10.6% |
|
Nigeria |
7.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
India |
5,349 |
|
United States |
25,067 |
|
Nigeria |
3,070 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
unilever |
20.87% |
|
unilever brands |
2.81% |
|
unilever logo |
2.62% |
|
unilever careers |
2.04% |
|
unilever products |
1.76% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 114,192 | |
| 19,851 | |
| 36,219 | |
| 269,803 | |
| 25,991 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 892 | 540 | |
| 807 | 77 | |
| 143 | 13 | |
| 76 | 109 | |
| 32 | 14 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
plastic waste |
53 | 2,226 |
|
greenhouse gas emissions |
40 | 2,629 |
|
unilever |
486 | 500 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
procter & gamble |
24 | 41 |
|
commerce manager |
22 | 32 |
|
boost |
20 | 52 |
|
ponds |
20 | 37 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
closeup |
50 | 32 |
|
close up |
52 | 35 |
|
ponds |
28 | 37 |
|
tresemme |
30 | 40 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
unilever company |
31 | 53 |
|
dove company |
29 | 58 |
|
axe parent company |
28 | 58 |
|
knorr company |
27 | 18 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
kate somerville |
40 | 0.21% |
|
annual report 2020 |
13 | 4.3% |
|
dividend calendar |
32 | 0.5% |
|
ulvr share price |
19 | 3.75% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 70.7% | |
| 36.2% | |
| 26.4% | |
| 25.8% | |
| 20.8% |
| Website | Referral Sites |
|---|---|
| 4.6 k | |
| 3.8 k | |
| 589 | |
| 503 | |
| 349 |
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