transport.vic.gov.au Overview
Alexa Rank
566,160
Daily Pageviews per Visitor
2.8
Daily Time on Site
3:07
Bounce Rate
44.4%
Search Traffic
33.3%
Total Sites Linking In
219
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
97.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
13,230 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
vic roads |
6.42% |
|
department of transport |
5.9% |
|
zycus supplier network |
5.57% |
|
dot |
5.49% |
|
public transport victoria |
3.28% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 293,121 | |
| 312,364 | |
| 382,784 | |
| 963,081 | |
| 2,509,779 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 238 | 2,157 | |
| 149 | 17 | |
| 59 | 10 | |
| 39 | 20 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
new south wales |
2 | 39 |
|
princes highway |
2 | 6 |
|
road closures |
4 | 4 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
level crossing removal |
25 | 13 |
|
driver accreditation |
25 | 12 |
|
cpv |
22 | 37 |
|
cpvv |
22 | 15 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
trip planner |
66 | 52 |
|
public transport |
56 | 30 |
|
driving licence |
65 | 47 |
|
licence |
71 | 48 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
pay fine |
22 | 56 |
|
can i register my car online |
18 | 49 |
|
pay rego |
13 | 58 |
|
internal review |
13 | 58 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
transport |
44 | 0.1% |
|
rolling stock |
28 | 0.5% |
|
curfew melbourne |
16 | 1.84% |
|
vista |
52 | 0.03% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 65.3% | |
| 46.5% | |
| 44.4% | |
| 33.3% | |
| Website | Referral Sites |
|---|---|
| 1.4 k | |
| 219 | |
| 170 | |
| 125 | |
| 57 |
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