translink.com.au Overview
Alexa Rank
73,881
Daily Pageviews per Visitor
4.3
Daily Time on Site
4:02
Bounce Rate
28.3%
Search Traffic
44.7%
Total Sites Linking In
1,177
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
91.3% |
|
United States |
3.0% |
|
Singapore |
0.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
450 |
|
United States |
142,090 |
|
Singapore |
25,848 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
translink |
8.88% |
|
translink journey planner |
5.71% |
|
go card |
4.67% |
|
journey planner |
4.5% |
|
translink go card |
3.28% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 69,848 | |
| 116,385 | |
| 1,503,798 | |
| 194,452 | |
| 1,119,294 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 741 | 4 | |
| 56 | 24 | |
| 49 | 22 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
public transport |
33 | 22 |
|
rail |
9 | 11 |
|
queensland |
26 | 12 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
rail map |
17 | 21 |
|
brisbane to cairns train |
15 | 11 |
|
cityrail map |
15 | 10 |
|
australia railroad |
15 | 6 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
buses |
73 | 40 |
|
41 |
65 | 44 |
|
79 |
70 | 37 |
|
84 |
60 | 40 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
where to buy go card |
14 | 26 |
|
buy |
13 | 77 |
|
buy ticket |
13 | 61 |
|
cost of train |
13 | 60 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
640 |
27 | 1.35% |
|
116 |
40 | 0.26% |
|
140 |
41 | 0.19% |
|
169 |
31 | 0.64% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 56.5% | |
| 44.7% | |
| 43.5% | |
| 36.8% | |
| 3.4% |
| Website | Referral Sites |
|---|---|
| 1.2 k | |
| 542 | |
| 198 | |
| 168 | |
| 107 |
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