thehersheycompany.com Overview
Alexa Rank
126,686
Daily Pageviews per Visitor
3.1
Daily Time on Site
3:04
Bounce Rate
45.0%
Search Traffic
49.1%
Total Sites Linking In
982
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
53.8% |
|
India |
17.3% |
|
Canada |
8.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
47,564 |
|
India |
156,352 |
|
Canada |
33,453 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
hershey |
13.08% |
|
the hershey company |
6.07% |
|
hersheys |
3.7% |
|
hershey's |
3.13% |
|
hershey company |
2.85% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 102,700 | |
| 216,523 | |
| - | |
| 323,877 | |
| 3,412,754 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 811 | 31 | |
| 328 | 59 | |
| 149 | 12 | |
| 85 | 9 | |
| 2 | 4 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
inherent risks |
0 | 0 |
|
safety measures |
5 | 4 |
|
safety protocols |
2 | 13 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
kitkat |
35 | 41 |
|
reeses peanut butter cups |
32 | 15 |
|
kit kat bar |
31 | 26 |
|
reese's cups |
31 | 21 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
reese's cups |
64 | 21 |
|
nutrageous |
55 | 25 |
|
rolo |
63 | 34 |
|
hershey miniatures |
63 | 21 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
hershey store |
52 | 52 |
|
the hershey company |
51 | 60 |
|
hershey company |
45 | 64 |
|
hershey candy company |
37 | 9 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
good and plenty candy |
21 | 2.49% |
|
zero bar |
27 | 0.99% |
|
reese's outrageous |
26 | 3.5% |
|
reeses |
39 | 0.33% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 49.1% | |
| 42.5% | |
| 15.8% | |
| 6.8% | |
| Website | Referral Sites |
|---|---|
| 2.6 k | |
| 982 | |
| 452 | |
| 236 |
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