hersheyland.com Overview
Alexa Rank
103,585
Daily Pageviews per Visitor
1.6
Daily Time on Site
1:41
Bounce Rate
59.8%
Search Traffic
42.5%
Total Sites Linking In
236
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
73.0% |
|
India |
14.4% |
|
Canada |
3.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
20,413 |
|
India |
74,408 |
|
Canada |
39,975 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
hershey |
4% |
|
kit kat |
2.49% |
|
milk duds |
2.26% |
|
hersheys |
2.25% |
|
twizzlers |
2.16% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 128,634 | |
| 219,130 | |
| 1,241,358 | |
| 927,022 | |
| 1,029,279 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 328 | 59 | |
| 149 | 12 | |
| 85 | 9 | |
| 31 | 37 | |
| 2 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
peanut butter |
4 | 2 |
|
candy |
6 | 1 |
|
chocolate |
11 | 4 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
hershey careers |
31 | 26 |
|
hershey factory tour |
31 | 24 |
|
hershey world |
30 | 28 |
|
chocolate hershey |
30 | 15 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
chocolate hershey |
63 | 15 |
|
hershey candy bars |
23 | 20 |
|
tootsie roll industries |
63 | 23 |
|
mini kisses |
21 | 8 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
the hershey company |
49 | 60 |
|
hershey company |
46 | 64 |
|
hershey store |
40 | 52 |
|
hershey's company |
35 | 58 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
hot chocolate |
40 | 0.16% |
|
kisses |
33 | 0.66% |
|
kit kat flavors |
24 | 1.91% |
|
reese's peanut butter cup |
33 | 1.13% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 50% | |
| 49.1% | |
| 42.5% | |
| 29.4% | |
| 15.8% |
| Website | Referral Sites |
|---|---|
| 2.6 k | |
| 982 | |
| 236 | |
| 53 | |
| 12 |
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