thehartford.com Overview
Alexa Rank
11,535
Daily Pageviews per Visitor
3.9
Daily Time on Site
3:35
Bounce Rate
42.4%
Search Traffic
38.6%
Total Sites Linking In
6,135
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
65.5% |
|
India |
11.2% |
|
Pakistan |
4.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
3,245 |
|
India |
21,710 |
|
Pakistan |
7,330 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
the hartford |
7.12% |
|
hartford insurance |
5.19% |
|
hartford |
3.48% |
|
hartford insurance login |
2.76% |
|
the hartford login |
1.67% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 55,541 | |
| 62,459 | |
| 80,867 | |
| 13,281 | |
| 2,530 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,034 | 7 | |
| 1,442 | 9 | |
| 242 | 2 | |
| 135 | 3 | |
| 43 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
small biz |
324 | 21 |
|
small businesses |
400 | 23 |
|
small business owners |
367 | 16 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
liability insurance covers |
39 | 19 |
|
errors and omissions (e&o) insurance |
37 | 7 |
|
handyman insurance |
36 | 25 |
|
workers comp for small businesses |
35 | 12 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
insurance broker |
55 | 39 |
|
landlord insurance |
54 | 39 |
|
ecommerce insurance |
53 | 12 |
|
handyman insurance |
53 | 25 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
cheap general liability insurance |
51 | 58 |
|
business insurance companies |
49 | 68 |
|
professional liability vs general liability |
49 | 58 |
|
cheap general liability insurance ny |
49 | 23 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
primary research examples |
15 | 4.86% |
|
how to start startup |
14 | 4.79% |
|
homeowners insurance quote |
37 | 0.3% |
|
aarp discounts |
42 | 0.16% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 83.4% | |
| 42.6% | |
| 42% | |
| 38.6% | |
| 20.7% |
| Website | Referral Sites |
|---|---|
| 7.3 k | |
| 6.1 k | |
| 1.2 k | |
| 602 | |
| 306 |
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