hiscox.com Overview
Alexa Rank
62,114
Daily Pageviews per Visitor
2.3
Daily Time on Site
3:14
Bounce Rate
51.4%
Search Traffic
41.1%
Total Sites Linking In
1,151
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
91.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
13,539 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
hiscox |
10.13% |
|
hiscox login |
7.58% |
|
hiscox insurance |
6.56% |
|
professional liability insurance |
2.61% |
|
hiscox business insurance |
2% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 56,192 | |
| 85,157 | |
| 551,828 | |
| 778,926 | |
| 11,451 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,443 | 9 | |
| 242 | 2 | |
| 135 | 3 | |
| 43 | 2 | |
| 9 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
small biz |
0 | 0 |
|
small businesses |
106 | 2 |
|
small business owners |
67 | 2 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
commercial auto insurance |
52 | 35 |
|
commercial insurance |
48 | 37 |
|
commercial car insurance |
42 | 25 |
|
commercial vehicle insurance |
41 | 29 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
product liability insurance |
53 | 33 |
|
restaurant insurance |
62 | 21 |
|
catering insurance |
53 | 17 |
|
commercial insurance |
59 | 37 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
general liability insurance cost |
57 | 54 |
|
business insurance cost |
53 | 63 |
|
professional liability insurance cost |
53 | 48 |
|
general liability insurance for small business |
53 | 63 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
do i need business insurance |
13 | 3.77% |
|
acord 25 form |
20 | 4.64% |
|
office insurance |
15 | 4.72% |
|
massage insurance |
22 | 3.56% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 80.7% | |
| 41.6% | |
| 41.1% | |
| 39.4% | |
| Website | Referral Sites |
|---|---|
| 1.2 k | |
| 602 | |
| 306 | |
| 108 |
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