theeastafrican.co.ke Overview
Alexa Rank
81,670
Daily Pageviews per Visitor
1.5
Daily Time on Site
2:32
Bounce Rate
67.8%
Search Traffic
41.3%
Total Sites Linking In
1,577
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Nigeria |
18.5% |
|
Uganda |
17.0% |
|
Kenya |
15.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Nigeria |
3,424 |
|
Uganda |
537 |
|
Kenya |
811 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
tanzania ferry sinks |
21.3% |
|
south africa cannabis |
11.74% |
|
kenya earth split |
4.65% |
|
east africa |
2.73% |
|
nairobi market fire |
2.51% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 37,195 | |
| 107,446 | |
| 13,758 | |
| 23,079 | |
| 59,554 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 25,830 | 8 | |
| 14,238 | 13 | |
| 11,577 | 24 | |
| 10,028 | 11 | |
| 4,175 | 11 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
tanzania |
2,169 | 39 |
|
kenya |
2,603 | 31 |
|
nairobi |
1,720 | 27 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
uganda business news |
30 | 7 |
|
ssegirinya muhammad |
28 | 16 |
|
the uganda observer |
26 | 26 |
|
uganda tanzania pipeline |
26 | 6 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
kenya |
62 | 52 |
|
african |
60 | 37 |
|
all africa |
66 | 16 |
|
africa |
75 | 56 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
the game store |
26 | 55 |
|
fuel prices nairobi |
19 | 45 |
|
low cost housing projects in uganda |
19 | 12 |
|
kariakoo market |
19 | 38 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
annie njanja |
11 | 3.94% |
|
ethiopia news |
37 | 0.21% |
|
ian khama |
22 | 1.81% |
|
joseph kabila |
29 | 0.69% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 53.1% | |
| 41.3% | |
| 32.5% | |
| 28.4% | |
| 24.7% |
| Website | Referral Sites |
|---|---|
| 1.8 k | |
| 1.6 k | |
| 1.4 k | |
| 910 | |
| 578 |
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