observer.ug Overview
Alexa Rank
67,222
Daily Pageviews per Visitor
2.0
Daily Time on Site
3:60
Bounce Rate
54.1%
Search Traffic
29.1%
Total Sites Linking In
578
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Uganda |
83.1% |
|
United Arab Emirates |
5.5% |
|
United States |
5.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Uganda |
48 |
|
United Arab Emirates |
5,996 |
|
United States |
134,570 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
the uganda observer |
11.74% |
|
the observer |
2.91% |
|
uganda news |
2.83% |
|
observer |
2.79% |
|
bobi wine |
2.73% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 112,810 | |
| 71,708 | |
| 112,973 | |
| 54,954 | |
| 27,789 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 12,378 | 5 | |
| 7,352 | 4 | |
| 5,262 | 5 | |
| 4,175 | 11 | |
| 137 | 20 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
national unity |
222 | 25 |
|
bobi wine |
285 | 19 |
|
president museveni |
514 | 27 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
joyce bagala |
41 | 12 |
|
lokech |
40 | 10 |
|
eddy kenzo accident |
40 | 6 |
|
gen katumba wamala |
36 | 7 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
jimmy taylor uganda |
65 | 28 |
|
nabbanja |
53 | 9 |
|
jack pemba |
49 | 12 |
|
crested crane |
55 | 15 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
state agencies to be merged |
29 | 17 |
|
free bobi wine |
22 | 50 |
|
list of uganda government agencies |
21 | 44 |
|
uganda news online |
20 | 48 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
bobi wine news |
20 | 3.94% |
|
uganda |
51 | 0.04% |
|
hiv news |
35 | 0.13% |
|
bmk dead |
9 | 4.65% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 54.1% | |
| 53.3% | |
| 30.4% | |
| 29.1% | |
| 18.8% |
| Website | Referral Sites |
|---|---|
| 623 | |
| 578 | |
| 261 | |
| 203 | |
| 135 |
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