thebalance.com Overview
Alexa Rank
5,117
Daily Pageviews per Visitor
1.22
Daily Time on Site
1:47
Bounce Rate
85.8%
Search Traffic
76.3%
Total Sites Linking In
19,687
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
41.6% |
|
India |
15.7% |
|
China |
4.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
1,980 |
|
India |
4,247 |
|
China |
21,563 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
paypal |
0.55% |
|
interview questions |
0.45% |
|
home equity loan |
0.34% |
|
what makes a car a classic? |
0.31% |
|
coinbase pro |
0.23% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 322 | |
| 1,448 | |
| 1,680 | |
| 694 | |
| 346 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 100,950 | 13 | |
| 25,340 | 280 | |
| 13,074 | 4 | |
| 11,187 | 8 | |
| 5,539 | 75 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
investors |
316 | 141 |
|
stock prices |
213 | 160 |
|
interest rates |
1,221 | 95 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
mortgage calculator |
65 | 75 |
|
roth ira |
64 | 56 |
|
discover card |
62 | 67 |
|
td ameritrade |
61 | 68 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
mortgage calculator |
61 | 75 |
|
personal loans |
61 | 55 |
|
personal loan |
73 | 52 |
|
bank |
66 | 63 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
best savings account |
72 | 71 |
|
best checking accounts |
71 | 71 |
|
put option |
71 | 71 |
|
best crypto wallet |
71 | 78 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
401k beneficiary trust |
11 | 4.87% |
|
best mutual fund to invest in |
17 | 4.8% |
|
stock market history |
27 | 0.97% |
|
fire retire early |
23 | 1.54% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 80.6% | |
| 76.3% | |
| 75.5% | |
| 67.6% | |
| 46.9% |
| Website | Referral Sites |
|---|---|
| 56.9 k | |
| 20.8 k | |
| 19.7 k | |
| 19.7 k | |
| 16.2 k |
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