bankrate.com Overview
Alexa Rank
1,706
Daily Pageviews per Visitor
1.54
Daily Time on Site
2:09
Bounce Rate
70.6%
Search Traffic
67.7%
Total Sites Linking In
19,732
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
67.6% |
|
India |
6.7% |
|
Pakistan |
2.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
703 |
|
India |
6,881 |
|
Pakistan |
2,887 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
mortgage calculator |
2.75% |
|
loan calculator |
2.42% |
|
car loan calculator |
1.8% |
|
auto loan calculator |
1.79% |
|
burt reynolds |
0.93% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,440 | |
| 3,217 | |
| 5,099 | |
| 326 | |
| 714 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 13,074 | 4 | |
| 11,187 | 8 | |
| 5,539 | 75 | |
| 1,967 | 48 | |
| 985 | 21 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
financial crisis |
144 | 19 |
|
federal reserve |
472 | 18 |
|
interest rates |
1,878 | 6 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
american express |
54 | 79 |
|
simple bank |
52 | 47 |
|
bank statement |
51 | 42 |
|
credit bureaus |
49 | 40 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
bank |
66 | 63 |
|
business bank account |
68 | 37 |
|
business loans |
68 | 44 |
|
mortgage calculator canada |
60 | 34 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
ally bank reviews |
63 | 69 |
|
cost of living calculator |
62 | 56 |
|
cost of living comparison |
62 | 33 |
|
credit union vs bank |
62 | 58 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
allowance |
42 | 0.17% |
|
how much does serena williams weigh |
22 | 3% |
|
max 401k |
24 | 1.72% |
|
interest rate formula |
30 | 0.7% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 76.4% | |
| 75.6% | |
| 67.7% | |
| 65.7% | |
| 15.5% |
| Website | Referral Sites |
|---|---|
| 19.7 k | |
| 19.7 k | |
| 16.2 k | |
| 5.2 k | |
| 4.4 k |
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