snowandrock.com Overview
Alexa Rank
225,126
Daily Pageviews per Visitor
2.1
Daily Time on Site
1:42
Bounce Rate
61.1%
Search Traffic
69.8%
Total Sites Linking In
302
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
60.4% |
|
United States |
3.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
10,453 |
|
United States |
581,990 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
snow and rock |
5.88% |
|
ski jackets |
2.57% |
|
ski goggles |
2.44% |
|
ski jacket |
1.49% |
|
ski gloves |
1.36% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 96,829 | |
| 114,674 | |
| 209,931 | |
| 225,924 | |
| 88,852 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 574 | 5 | |
| 431 | 11 | |
| 426 | 5 | |
| 215 | 2 | |
| 9 | 33 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
alps |
6 | 1 |
|
north face |
11 | 8 |
|
footwear |
12 | 1 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
meindl walking boots |
31 | 5 |
|
mountain hardwear |
29 | 49 |
|
hiking poles |
29 | 35 |
|
waterproof trousers |
29 | 16 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
scarpa |
50 | 41 |
|
mountain hardwear |
63 | 49 |
|
outdoor wear |
59 | 23 |
|
fleece jacket |
70 | 38 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
arc'teryx sale |
28 | 65 |
|
backpack buying guide |
28 | 54 |
|
sleeping bag buying guide |
28 | 54 |
|
walking shoes for men |
27 | 64 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
rab jacket |
19 | 3.37% |
|
down jacket |
35 | 0.28% |
|
best softshell jacket |
23 | 1.55% |
|
ski hat |
18 | 4.92% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 69.8% | |
| 54.6% | |
| 50.4% | |
| 49.2% | |
| 41.4% |
| Website | Referral Sites |
|---|---|
| 695 | |
| 396 | |
| 302 | |
| 269 | |
| 26 |
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