sleeper.scot Overview
Alexa Rank
637,113
Daily Pageviews per Visitor
2.7
Daily Time on Site
5:04
Bounce Rate
17.0%
Search Traffic
56.9%
Total Sites Linking In
285
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
71.0% |
|
United States |
19.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
14,150 |
|
United States |
212,195 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
caledonian sleeper |
32.53% |
|
caledonian sleeper timetable |
2.54% |
|
sleeper train london to edinburgh |
2.47% |
|
new caledonian sleeper |
2.35% |
|
sleeper train |
2.1% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 76,410 | |
| 90,761 | |
| - | |
| 147,546 | |
| 8,191,514 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 606 | 90 | |
| 473 | 56 | |
| 313 | 57 | |
| 106 | 27 | |
| 60 | 32 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
train service |
4 | 148 |
|
first class |
7 | 39 |
|
west coast |
1 | 11 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
train tickets |
46 | 46 |
|
trains |
41 | 46 |
|
virgin trains |
41 | 42 |
|
train times |
41 | 37 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
train tickets |
69 | 46 |
|
trains |
71 | 46 |
|
edinburgh train station |
51 | 25 |
|
train times |
25 | 37 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
cheap train tickets |
31 | 54 |
|
buy train tickets |
21 | 57 |
|
cheap train tickets to london |
21 | 52 |
|
cheap trains |
20 | 52 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
train london to edinburgh |
29 | 0.87% |
|
london edinburgh train |
21 | 2.15% |
|
london to glasgow train |
27 | 0.58% |
|
train london glasgow |
11 | 3.82% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 56.9% | |
| 47.9% | |
| 40.6% | |
| 33.6% | |
| Website | Referral Sites |
|---|---|
| 1.3 k | |
| 388 | |
| 285 | |
| 236 |
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