scotrail.co.uk Overview
Alexa Rank
82,933
Daily Pageviews per Visitor
3.7
Daily Time on Site
4:27
Bounce Rate
36.7%
Search Traffic
42.9%
Total Sites Linking In
1,295
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
60.0% |
|
United States |
2.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
2,205 |
|
United States |
205,054 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
scotrail |
7.23% |
|
caledonian sleeper |
2.57% |
|
scotrail map |
1.9% |
|
train from edinburgh to glasgow |
1.72% |
|
trains alexandra parade to queen street |
1.68% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 707,776 | |
| 104,804 | |
| 252,030 | |
| - | |
| 27,447 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 596 | 91 | |
| 470 | 56 | |
| 270 | 69 | |
| 60 | 32 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
network rail |
40 | 38 |
|
train service |
34 | 28 |
|
first class |
24 | 63 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
virgin trains |
26 | 42 |
|
cross country |
23 | 43 |
|
london to edinburgh |
23 | 36 |
|
cross country trains |
23 | 24 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
london to liverpool train |
56 | 24 |
|
virgin trains |
53 | 42 |
|
london to glasgow |
58 | 29 |
|
london to edinburgh |
59 | 36 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
cheap train tickets |
22 | 54 |
|
avanti cheap fare finder |
20 | 8 |
|
best way to buy train tickets in uk |
19 | 54 |
|
caledonian sleeper prices |
19 | 43 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
trains timetable |
12 | 4.96% |
|
scotland freedom |
12 | 4.35% |
|
nearest train station |
22 | 1.89% |
|
waverley station |
15 | 4.23% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 53.9% | |
| 46.2% | |
| 44.2% | |
| 42.9% | |
| 1.4% |
| Website | Referral Sites |
|---|---|
| 1.3 k | |
| 446 | |
| 388 | |
| 285 | |
| 104 |
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