skyracing.com.au Overview
Alexa Rank
190,844
Daily Pageviews per Visitor
3.8
Daily Time on Site
7:22
Bounce Rate
18.9%
Search Traffic
7.4%
Total Sites Linking In
99
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
88.6% |
|
New Zealand |
0.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
1,676 |
|
New Zealand |
20,769 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
sky racing |
37.81% |
|
skyracing |
4.02% |
|
nz racing |
3.9% |
|
sky racing tips |
3.09% |
|
sky racing au tips |
2.79% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 136,226 | |
| 97,809 | |
| 29,727 | |
| 39,170 | |
| 86,894 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 9,777 | 8 | |
| 1,910 | 5 | |
| 141 | 72 | |
| 30 | 104 | |
| 1 | 18 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
horses |
60 | 98 |
|
melbourne cup |
5 | 37 |
|
jockey |
20 | 26 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
tab |
47 | 50 |
|
tab australia |
40 | 13 |
|
betting |
39 | 38 |
|
tab racing |
38 | 33 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
horse racing form guide |
14 | 6 |
|
caulfield cup |
57 | 16 |
|
horse racing app |
52 | 10 |
|
cox plate |
56 | 17 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
online bet |
33 | 58 |
|
online betting |
31 | 58 |
|
best bets |
27 | 49 |
|
betting online |
25 | 58 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
sky1 |
20 | 3.05% |
|
best bets |
22 | 2.5% |
|
horse racing results |
30 | 0.59% |
|
horse racing |
41 | 0.08% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 23.8% | |
| 7.4% | |
| 6.6% | |
| 3.8% | |
| 2.7% |
| Website | Referral Sites |
|---|---|
| 294 | |
| 223 | |
| 222 | |
| 99 | |
| 51 |
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