racingnsw.com.au Overview
Alexa Rank
139,930
Daily Pageviews per Visitor
3.0
Daily Time on Site
5:21
Bounce Rate
33.1%
Search Traffic
12.6%
Total Sites Linking In
170
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
91.5% |
|
Singapore |
2.3% |
|
New Zealand |
1.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
2,272 |
|
Singapore |
25,328 |
|
New Zealand |
17,971 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
racing nsw |
59.32% |
|
nsw racing |
11.02% |
|
nsw racing diary |
6.26% |
|
nsw racing calendar |
5.18% |
|
nsw racing replays |
2.6% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 182,978 | |
| 40,700 | |
| 86,419 | |
| 29,316 | |
| 179,532 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 13,664 | 16 | |
| 5,293 | 8 | |
| 3,847 | 10 | |
| 133 | 5 | |
| 1 | 18 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
carnival |
310 | 12 |
|
jockey |
1,229 | 11 |
|
horses |
1,233 | 13 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
caulfield cup |
40 | 16 |
|
vic racing |
37 | 10 |
|
melbourne cup |
36 | 34 |
|
sa racing |
35 | 10 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
race results |
57 | 28 |
|
horse racing results |
59 | 30 |
|
horse races |
61 | 26 |
|
australian racing |
46 | 12 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
find a racehorse by name |
22 | 51 |
|
tab online |
21 | 51 |
|
melbourne cup 2021 live stream free |
20 | 49 |
|
bet horses online |
19 | 52 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
racing vic |
27 | 0.94% |
|
racing |
41 | 0.11% |
|
racing zone |
27 | 0.73% |
|
bruno neto |
8 | 4.71% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 41.2% | |
| 18.1% | |
| 12.8% | |
| 12.6% | |
| 4.1% |
| Website | Referral Sites |
|---|---|
| 489 | |
| 340 | |
| 222 | |
| 170 | |
| 126 |
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