skift.com Overview
Alexa Rank
41,471
Daily Pageviews per Visitor
1.6
Daily Time on Site
2:15
Bounce Rate
70.7%
Search Traffic
44.9%
Total Sites Linking In
3,979
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
31.4% |
|
India |
20.8% |
|
United Kingdom |
3.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
26,013 |
|
India |
38,650 |
|
United Kingdom |
45,045 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
marriott rewards |
3.61% |
|
trivago |
3.36% |
|
marriott hotels |
3.35% |
|
airline tickets fuel costs |
1.18% |
|
skift |
1.17% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 68,918 | |
| 51,604 | |
| 126,388 | |
| 52,593 | |
| 100,305 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 28,478 | 6 | |
| 14,091 | 1 | |
| 7,185 | 4 | |
| 3,314 | 2 | |
| 16 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
face masks |
0 | 0 |
|
wear a mask |
0 | 0 |
|
delta air lines |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
ota insight |
31 | 26 |
|
phocuswright conference |
29 | 18 |
|
barcelo |
28 | 39 |
|
canopy by hilton |
28 | 31 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
moxy |
72 | 41 |
|
spg |
70 | 65 |
|
marriott travel packages |
55 | 37 |
|
sheraton hotel |
70 | 40 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
kayak for business |
28 | 47 |
|
pegasus solutions |
27 | 53 |
|
top 100 hotel management companies 2017 |
27 | 45 |
|
top 100 hotel management companies |
27 | 17 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
tripadvisor vacation rentals |
24 | 1.86% |
|
airitaly |
30 | 0.99% |
|
marriott starwood merger |
25 | 1.42% |
|
norwegian joy |
33 | 0.53% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 71.6% | |
| 66.9% | |
| 66.7% | |
| 51.8% | |
| 44.9% |
| Website | Referral Sites |
|---|---|
| 4 k | |
| 2.5 k | |
| 2.2 k | |
| 1 k | |
| 1 k |
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