phocuswire.com Overview
Alexa Rank
68,359
Daily Pageviews per Visitor
1.4
Daily Time on Site
1:44
Bounce Rate
75.2%
Search Traffic
52.6%
Total Sites Linking In
1,022
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
34.3% |
|
India |
20.9% |
|
Turkey |
1.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
54,613 |
|
India |
77,251 |
|
Turkey |
109,141 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
google flights |
13.31% |
|
tnooz |
2.57% |
|
google flight |
1.31% |
|
phocuswire |
0.83% |
|
booking.com white label |
0.81% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 42,450 | |
| 106,860 | |
| 66,441 | |
| 21,767 | |
| 50,637 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 7,185 | 4 | |
| 483 | 3 | |
| 345 | 3 | |
| 125 | 7 | |
| 16 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
travel industry |
809 | 9 |
|
travelers |
676 | 6 |
|
travel agency |
581 | 5 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
marriott hotels |
26 | 58 |
|
marriott |
25 | 72 |
|
hilton brands |
25 | 37 |
|
ihg hotels |
24 | 51 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
gds |
62 | 46 |
|
travel news |
64 | 37 |
|
channel manager |
51 | 32 |
|
otas |
56 | 33 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
travel metasearch companies |
30 | 58 |
|
ota market |
24 | 50 |
|
online travel brands |
24 | 58 |
|
online travel agent |
23 | 59 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
airbnb occupancy rate |
18 | 3.73% |
|
turnkey vacation rentals |
38 | 0.24% |
|
smartphone travel booking |
18 | 2.69% |
|
amazon travel services |
25 | 1.3% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 69.4% | |
| 52.6% | |
| 47.7% | |
| 31.6% | |
| Website | Referral Sites |
|---|---|
| 4 k | |
| 1 k | |
| 437 | |
| 294 | |
| 91 |
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