similac.com Overview
Alexa Rank
219,280
Daily Pageviews per Visitor
2.1
Daily Time on Site
2:51
Bounce Rate
50.0%
Search Traffic
61.7%
Total Sites Linking In
304
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
59.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
49,709 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
similac |
11.96% |
|
similac pro advance |
6.51% |
|
similac coupons |
3.79% |
|
similac alimentum |
2.86% |
|
similac pro sensitive |
2.56% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,080,736 | |
| 300,302 | |
| 117,804 | |
| 606,150 | |
| 1,770,591 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 156 | 17 | |
| 35 | 28 | |
| 17 | 2 | |
| 17 | 5 | |
| 5 | 66 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
privacy policy |
0 | 0 |
|
nutrition |
2 | 8 |
|
breast milk |
8 | 2 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
nutramigen |
33 | 39 |
|
similac human milk fortifier |
29 | 12 |
|
human milk fortifier |
28 | 15 |
|
ensure |
27 | 56 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
nutramigen |
14 | 39 |
|
ensure |
57 | 56 |
|
similac vs enfamil |
62 | 23 |
|
glucerna |
52 | 41 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
abbott store |
34 | 59 |
|
similac total comfort vs pro total comfort |
33 | 52 |
|
where to buy similac |
33 | 61 |
|
similac sensitive vs pro-sensitive |
31 | 52 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
3 month baby |
18 | 4.76% |
|
7 month milestones |
22 | 2.92% |
|
similac iq |
16 | 4.7% |
|
4 month old |
18 | 4.31% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 61.7% | |
| 50.9% | |
| 41.2% | |
| 32% | |
| Website | Referral Sites |
|---|---|
| 472 | |
| 339 | |
| 304 | |
| 67 | |
| 44 |
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