enfamil.com Overview
Alexa Rank
120,151
Daily Pageviews per Visitor
2.8
Daily Time on Site
3:08
Bounce Rate
47.8%
Search Traffic
38.5%
Total Sites Linking In
472
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
64.0% |
|
India |
13.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
37,472 |
|
India |
147,436 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
enfamil |
9.21% |
|
nutramigen |
4.05% |
|
enfamil gentlease |
3.24% |
|
enfamil neuropro |
3.02% |
|
enfamil formula |
2.41% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 554,506 | |
| 223,958 | |
| 1,680,250 | |
| 500,995 | |
| 198,918 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 156 | 17 | |
| 52 | 8 | |
| 35 | 28 | |
| 8 | 0 | |
| 7 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
nutrition |
21 | 16 |
|
breast milk |
31 | 12 |
|
infant formula |
33 | 11 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
alimentum |
24 | 36 |
|
similac supplementation |
22 | 19 |
|
baby formula comparison chart |
22 | 7 |
|
baby formula ingredients comparison chart |
22 | 6 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
alimentum |
26 | 36 |
|
enfagrow a |
44 | 18 |
|
fortified formula |
59 | 9 |
|
similac hmo |
46 | 13 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
dairy free formula |
36 | 53 |
|
baby formula comparison |
33 | 70 |
|
formula comparison |
31 | 54 |
|
formula comparison chart |
31 | 55 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
vegan baby formula |
22 | 3.34% |
|
how fast do babies grow |
20 | 3.88% |
|
enfa |
21 | 2.16% |
|
organic formula |
26 | 1.96% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 59.7% | |
| 54.2% | |
| 48.3% | |
| 38.5% | |
| 8.3% |
| Website | Referral Sites |
|---|---|
| 472 | |
| 304 | |
| 228 | |
| 71 | |
| 39 |
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