safaricom.co.ke Overview
Alexa Rank
41,624
Daily Pageviews per Visitor
2.3
Daily Time on Site
4:03
Bounce Rate
49.7%
Search Traffic
62.9%
Total Sites Linking In
864
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Kenya |
73.9% |
|
Nigeria |
4.7% |
|
United States |
3.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Kenya |
65 |
|
Nigeria |
10,392 |
|
United States |
149,493 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
safaricom |
7.5% |
|
mpesa |
3.98% |
|
safaricom press release |
2.94% |
|
paypal mpesa |
2.41% |
|
mpesa charges |
2.23% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 8,422 | |
| 37,364 | |
| 12,779 | |
| 18,418 | |
| 26,284 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 15,295 | 21 | |
| 14,234 | 13 | |
| 409 | 1 | |
| 400 | 6 | |
| 195 | 7 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
kenya |
50 | 8 |
|
nairobi |
45 | 10 |
|
kenyan |
61 | 9 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
olx kenya |
47 | 35 |
|
olx |
37 | 75 |
|
jumia kenya |
37 | 39 |
|
amazon fire stick kenya |
36 | 14 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
jamii telecom |
44 | 19 |
|
cba loop |
49 | 20 |
|
netflix kenya |
72 | 27 |
|
nhif |
54 | 32 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
kids tablets price in kenya |
35 | 38 |
|
iphone 6 price in kenya |
35 | 50 |
|
plots for sale in nakuru |
34 | 18 |
|
used cars for sale in kenya |
34 | 46 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
cpanel login |
49 | 0.03% |
|
data roaming |
27 | 0.94% |
|
safaricom telecommunications ethiopia |
10 | 4.8% |
|
esim card |
26 | 0.89% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 62.9% | |
| 46.6% | |
| 36% | |
| 34.6% | |
| 34.5% |
| Website | Referral Sites |
|---|---|
| 1.7 k | |
| 1.4 k | |
| 864 | |
| 281 | |
| 253 |
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