rubiconproject.com Overview
Alexa Rank
12,562
Daily Pageviews per Visitor
3.5
Daily Time on Site
0:36
Bounce Rate
58.7%
Search Traffic
0.1%
Total Sites Linking In
4,313
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
46.0% |
|
Syrian Arab Republic |
7.2% |
|
France |
5.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
6,212 |
|
Syrian Arab Republic |
512 |
|
France |
7,601 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
rubicon project |
33.83% |
|
magnite |
5.81% |
|
rubiconproject |
5.21% |
|
rubicon |
4.15% |
|
rubicon advertising |
3.08% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 9,300 | |
| 43,068 | |
| 90,973 | |
| 54,498 | |
| 17,855 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 512 | 8 | |
| 41 | 1 | |
| 23 | 30 | |
| 8 | 8 | |
| 5 | 4 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
digital advertising |
3 | 3 |
|
inventory |
3 | 3 |
|
publishers |
2 | 3 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
ats london |
28 | 20 |
|
pubmatic |
25 | 41 |
|
prebid video |
24 | 16 |
|
sellers.json spec |
22 | 17 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
bid caching |
59 | 19 |
|
teads |
57 | 40 |
|
index exchange |
57 | 33 |
|
xandr |
60 | 36 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
amp header bidding solutions |
38 | 55 |
|
pmp deals |
36 | 58 |
|
video header bidding solutions |
36 | 56 |
|
header bidding solution |
34 | 57 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
header bidding services |
13 | 1.93% |
|
telaria |
30 | 0.79% |
|
header bidding |
37 | 0.09% |
|
prebid floors module |
10 | 3.71% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 27.6% | |
| 16.3% | |
| 0.7% | |
| 0.3% | |
| 0.1% |
| Website | Referral Sites |
|---|---|
| 4.3 k | |
| 4 k | |
| 3.1 k | |
| 610 | |
| 413 |
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