indexexchange.com Overview
Alexa Rank
44,614
Daily Pageviews per Visitor
3.3
Daily Time on Site
3:45
Bounce Rate
25.4%
Search Traffic
15.8%
Total Sites Linking In
3,098
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
27.7% |
|
India |
22.3% |
|
Israel |
21.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
32,177 |
|
India |
40,084 |
|
Israel |
1,095 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
index exchange |
36.57% |
|
index |
8.19% |
|
indexexchange |
5.37% |
|
casale media |
1.53% |
|
index api |
1.48% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 40,743 | |
| 46,459 | |
| 24,457 | |
| 64,821 | |
| 20,402 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 512 | 8 | |
| 93 | 14 | |
| 36 | 49 | |
| 8 | 8 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
virtual events |
1 | 44 |
|
publishers |
2 | 2 |
|
digital advertising |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
managed header bidding solutions |
40 | 13 |
|
header bidding setup |
38 | 14 |
|
prebid versions |
38 | 13 |
|
how to setup header bidding |
33 | 14 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
verizon media |
66 | 38 |
|
xandr |
60 | 36 |
|
teads |
57 | 40 |
|
iab cmp |
52 | 17 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
video header bidding solutions |
42 | 56 |
|
managed header bidding solutions |
40 | 49 |
|
prebid server auction |
36 | 11 |
|
amp header bidding solutions |
31 | 55 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
open rtb |
21 | 1.03% |
|
liveintent |
35 | 0.3% |
|
line item google ad manager |
7 | 3% |
|
open rtb integration |
9 | 4.68% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 53.8% | |
| 15.8% | |
| 6.7% | |
| 0.9% | |
| 0.4% |
| Website | Referral Sites |
|---|---|
| 4 k | |
| 3.2 k | |
| 3.1 k | |
| 482 | |
| 112 |
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