purple.com Overview
Alexa Rank
22,811
Daily Pageviews per Visitor
2.3
Daily Time on Site
2:43
Bounce Rate
48.6%
Search Traffic
23.9%
Total Sites Linking In
805
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
70.6% |
|
India |
8.0% |
|
Hong Kong |
3.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
8,023 |
|
India |
61,317 |
|
Hong Kong |
8,350 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
purple mattress |
34.9% |
|
purple |
12.76% |
|
purple bed |
5.58% |
|
purple pillow |
4.95% |
|
purple seat cushion |
2.04% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 17,520 | |
| 32,515 | |
| 62,558 | |
| 85,304 | |
| 216,008 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 6,900 | 0 | |
| 473 | 5 | |
| 361 | 123 | |
| 265 | 20 | |
| 44 | 12 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
cash equivalents |
5 | 2,941 |
|
sleep |
154 | 117 |
|
mattress |
189 | 82 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
casper mattress review |
43 | 46 |
|
king vs queen bed |
43 | 26 |
|
mattress size chart |
42 | 37 |
|
twin vs twin xl |
41 | 35 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
layla vs purple |
58 | 18 |
|
dreamcloud |
63 | 40 |
|
layla vs nectar |
58 | 19 |
|
tomorrow sleep |
63 | 32 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
king vs california king |
57 | 59 |
|
california king vs king |
51 | 55 |
|
purple mattress reviews |
50 | 63 |
|
cal king vs king |
50 | 66 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
side sleeper back pain |
10 | 4.82% |
|
water beds |
23 | 1.85% |
|
cushion |
45 | 0.11% |
|
sleeping positions |
25 | 1.18% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 61% | |
| 47.6% | |
| 30.7% | |
| 25.2% | |
| 23.9% |
| Website | Referral Sites |
|---|---|
| 1.8 k | |
| 805 | |
| 397 | |
| 390 | |
| 221 |
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