casper.com Overview
Alexa Rank
17,541
Daily Pageviews per Visitor
2.4
Daily Time on Site
2:46
Bounce Rate
56.2%
Search Traffic
46.7%
Total Sites Linking In
1,842
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
48.4% |
|
India |
10.3% |
|
Canada |
6.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
8,372 |
|
India |
38,947 |
|
Canada |
6,306 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
casper mattress |
19.14% |
|
casper |
11.9% |
|
casper mattresses |
3.19% |
|
casper mattress review |
2.15% |
|
mattress |
1.77% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 62,665 | |
| 32,718 | |
| 65,848 | |
| 85,834 | |
| 22,221 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 6,900 | 0 | |
| 473 | 5 | |
| 265 | 20 | |
| 214 | 16 | |
| 199 | 14 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
bed frames |
119 | 30 |
|
sleep |
97 | 21 |
|
mattress |
144 | 26 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
nectar mattress |
45 | 54 |
|
nectar mattress review |
39 | 39 |
|
best sheets |
36 | 43 |
|
nectar reviews |
34 | 29 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
nectar mattress |
63 | 54 |
|
mattress buying guide |
67 | 32 |
|
firm mattress |
67 | 34 |
|
best mattress for back pain |
65 | 39 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
king vs california king |
55 | 59 |
|
mattress reviews |
52 | 63 |
|
california king vs king |
51 | 55 |
|
best mattress |
49 | 68 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
what is the difference between king and california king |
21 | 4.02% |
|
top sheet |
27 | 1.22% |
|
size of a queen mattress |
23 | 3.66% |
|
adjustable mattress base |
24 | 1.31% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 67.1% | |
| 61.2% | |
| 46.7% | |
| 25.4% | |
| 20.8% |
| Website | Referral Sites |
|---|---|
| 1.8 k | |
| 815 | |
| 550 | |
| 397 | |
| 390 |
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