police.govt.nz Overview
Alexa Rank
200,415
Daily Pageviews per Visitor
2.6
Daily Time on Site
3:30
Bounce Rate
39.7%
Search Traffic
44%
Total Sites Linking In
1,291
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
71.1% |
|
United States |
7.1% |
|
Australia |
6.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
306 |
|
United States |
280,157 |
|
Australia |
35,115 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
bow and arrow |
2.34% |
|
new zealand police |
1.8% |
|
nz police |
1.8% |
|
police |
1.2% |
|
105 |
1.15% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,093,588 | |
| 219,896 | |
| 41,108 | |
| 2,402,862 | |
| 95,811 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,196 | 7 | |
| 1,281 | 32 | |
| 237 | 4 | |
| 49 | 15 | |
| 34 | 3 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
constable |
125 | 71 |
|
new zealand |
257 | 50 |
|
auckland |
280 | 38 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
map |
29 | 79 |
|
nzta |
25 | 38 |
|
road user charges |
25 | 24 |
|
maps |
24 | 89 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
police academy |
32 | 44 |
|
police department |
65 | 36 |
|
crime map |
55 | 47 |
|
police department near me |
58 | 30 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
wof cost |
27 | 44 |
|
warrant of fitness cost |
25 | 13 |
|
check wof expiry date online |
25 | 7 |
|
sell your old car |
23 | 50 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
report covid breach |
13 | 2.58% |
|
police clearance certificate |
36 | 0.16% |
|
vetting process |
28 | 0.68% |
|
interpol |
51 | 0.04% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 46.8% | |
| 44% | |
| 41.6% | |
| 40.1% | |
| 36.6% |
| Website | Referral Sites |
|---|---|
| 1.9 k | |
| 1.3 k | |
| 679 | |
| 113 | |
| 78 |
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