personneltoday.com Overview
Alexa Rank
216,245
Daily Pageviews per Visitor
1.9
Daily Time on Site
2:39
Bounce Rate
68.9%
Search Traffic
49.4%
Total Sites Linking In
2,211
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
India |
30.9% |
|
United Kingdom |
23.0% |
|
United States |
6.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
India |
69,947 |
|
United Kingdom |
22,202 |
|
United States |
329,809 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
change management |
4.22% |
|
hr outsourcing |
2.03% |
|
secondment |
1.92% |
|
self selection bias |
1.57% |
|
seconded employee |
1.05% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 429,594 | |
| 111,980 | |
| 101,095 | |
| 290,372 | |
| 154,105 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 7,261 | 7 | |
| 6,606 | 1 | |
| 6,168 | 7 | |
| 5,260 | 4 | |
| 1,504 | 24 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
work place |
773 | 11 |
|
work from home |
570 | 10 |
|
work force |
506 | 9 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
wrongful dismissal |
30 | 16 |
|
employment status |
29 | 26 |
|
can i ask employees if they are vaccinated |
29 | 6 |
|
hr |
28 | 52 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
hr |
62 | 52 |
|
sick leave |
65 | 36 |
|
notice period |
60 | 37 |
|
employment contract |
65 | 35 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
redundancy pay |
26 | 62 |
|
equal pay act 2010 |
26 | 58 |
|
pay in lieu of notice |
25 | 45 |
|
letter to require an employee to repay training costs if he or she resigns |
24 | 49 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
outsource hr |
20 | 2.64% |
|
hybrid working |
22 | 0.84% |
|
secondments |
21 | 3.91% |
|
car leasing companies |
18 | 4.05% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 70.6% | |
| 60.5% | |
| 54.4% | |
| 49.4% | |
| 49.2% |
| Website | Referral Sites |
|---|---|
| 3.9 k | |
| 3.7 k | |
| 2.2 k | |
| 1.4 k | |
| 275 |
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