cipd.co.uk Overview
Alexa Rank
100,552
Daily Pageviews per Visitor
2.4
Daily Time on Site
2:39
Bounce Rate
57.2%
Search Traffic
48.1%
Total Sites Linking In
3,666
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
42.0% |
|
India |
8.2% |
|
United States |
6.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
5,837 |
|
India |
158,874 |
|
United States |
194,764 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
pestle analysis |
6.32% |
|
cipd |
6.08% |
|
hr outsourcing |
4.52% |
|
pestle |
3.61% |
|
pestel analysis |
2.43% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 25,424 | |
| 136,584 | |
| 206,636 | |
| 541,013 | |
| 6,917 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 7,261 | 7 | |
| 6,167 | 7 | |
| 1,504 | 24 | |
| 341 | 22 | |
| 30 | 4 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
work place |
485 | 25 |
|
work from home |
286 | 24 |
|
work force |
450 | 19 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
grievance procedures |
29 | 13 |
|
grievance process |
27 | 9 |
|
what is a grievance procedure |
27 | 7 |
|
what is grievance procedure |
26 | 10 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
onboarding |
57 | 51 |
|
talent acquisition |
68 | 40 |
|
absenteeism |
63 | 39 |
|
learning development |
61 | 14 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
equal pay act 2010 |
26 | 58 |
|
performance related pay |
25 | 58 |
|
performance related pay examples |
23 | 56 |
|
company benefits |
20 | 61 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
employee engagement |
42 | 0.11% |
|
uk furlough scheme |
14 | 1.92% |
|
mark judd |
23 | 1.78% |
|
hr jobs |
35 | 0.3% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 70.3% | |
| 60% | |
| 54.9% | |
| 48.1% | |
| 34.8% |
| Website | Referral Sites |
|---|---|
| 3.9 k | |
| 3.7 k | |
| 2.2 k | |
| 528 | |
| 150 |
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