paulaschoice.com Overview
Alexa Rank
26,667
Daily Pageviews per Visitor
2.8
Daily Time on Site
2:40
Bounce Rate
52.0%
Search Traffic
33.9%
Total Sites Linking In
1,202
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
49.0% |
|
Canada |
9.6% |
|
South Africa |
6.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
12,372 |
|
Canada |
5,571 |
|
South Africa |
5,197 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
paula's choice |
6.13% |
|
paulas choice |
3.55% |
|
niacinamide |
3.31% |
|
azelaic acid |
2.32% |
|
hyaluronic acid |
2.25% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 18,973 | |
| 32,299 | |
| 319,778 | |
| 24,129 | |
| 331,279 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 507 | 131 | |
| 208 | 5 | |
| 91 | 52 | |
| 50 | 10 | |
| 42 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
molecule |
2 | 8 |
|
skin care products |
38 | 92 |
|
solvent |
3 | 111 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
benzophenone-4 |
32 | 20 |
|
glycol distearate |
31 | 23 |
|
biosaccharide gum-1 |
31 | 13 |
|
glyceryl caprylate |
30 | 23 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
cetrimonium chloride |
59 | 28 |
|
ci 77491 |
49 | 18 |
|
behentrimonium methosulfate |
53 | 30 |
|
polyquaternium-37 |
50 | 17 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
retinyl palmitate vs retinol |
30 | 64 |
|
skinceuticals c e ferulic reviews |
27 | 60 |
|
glycolic acid vs aha |
26 | 57 |
|
skinceuticals sale |
25 | 63 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
cool undertones |
21 | 3.37% |
|
skin routine |
22 | 1.31% |
|
color iq sephora |
21 | 3.57% |
|
glyceryl stearate |
31 | 0.83% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 83.6% | |
| 81.3% | |
| 66.7% | |
| 33.9% | |
| 26.9% |
| Website | Referral Sites |
|---|---|
| 1.7 k | |
| 1.2 k | |
| 549 | |
| 373 | |
| 275 |
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